You’re Not Good Enough, and That’s a Good Thing.
If you ever feel like you’re not enough, or not good enough in your creative business (or life in general, I suppose), it’s because you’re not.
Let me repeat that. You’re not good enough.
BUT!
I promise that’s a good thing.
You were never meant to do absolutely everything yourself. Everything that you do on your own is not meant for just one person.
One Person Was Never Meant to Do It All
I mean, let me ask you this: did you sign up to be a social media manager? An email marketer? An SEO expert? A website builder? A Google Analytics guru?
The answer is probably not.
You signed up to do your craft, that’s it.
You wanted to create, make, build, style, teach, write, draw, paint, sing, perform, inspire, educate, whatever it is that you do, you wanted to share your passion through your craft.
You set out to do the thing that you love, that you’re passionate about, that you’re good at. And because you love what you do, you’re passionate about what you create, and you’re good at it, you wanted to turn it into a business and get paid for it.
But Somewhere Along the Way…
You gained extra ‘jobs’ too. Now you run your social media accounts, create your own website or set up an Etsy shop, you need to master SEO and do this and do that. The list is endless.
Big companies employ teams of people to do just one of those tasks. Imagine having a team of talented content creators to manage your Instagram account. Imagine having a team of expert web designers and copywriters to build and manage your website. Imagine having professional photographers to capture you and your work, and a team of SEO wizards to make sure that your products sell.
But you don’t. It’s just you. You’re not good enough to do all of those things yourself.
And this is why that’s a good thing…
You Were Never Meant to Do It All Alone
Because you’d quickly burnout, lose the joy and begin to loathe what you do.
You did not set out to hate what you create!
I’ve worked with hundreds of sole traders and small business owners, and I can tell you that I have yet to find one that can comfortably do all of the things, jobs, tasks, stuff, whatever it is, and not be compromising somewhere else. Whether that’s their family life, their health, their happiness, their social life - no one can do everything.
And if it seems like someone is doing everything seamlessly on their own, remember that you only see a very small portion of their lives online. It’s a highlight reel of their best bits. It’s not a true representation of their business or their lives.
So, can you give yourself permission to not be good enough?
You’re not a highly trained team of people. You’re one person, doing the best you can to bring your creative work to people who need it.
You’re not good enough, but that’s completely fine.
Speak soon,
Sophie
If you’re ready to start building a business that works with your life instead of against it, begin with my free Slow Business Starter Kit. It’ll walk you through creating your own gentle weekly rhythm and building the foundations of a slower, simpler, and more sustainable business.
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